The Kids’ Directory is a Comprehensive Full-Color Monthly Resource Guide and website published by local parents who understand what busy families need. Parents everywhere tell us they rely on The Kids’ Directory to find out about quality products and services for the entire family… Quickly! It also gives you, the advertiser, a great way to target parents in your area with buying power! Although The Kids' Directory is a monthly publication, we print two months at a time in order to keep our color printing costs affordable for you. So, please keep in mind that you must advertise in two month increments. TARGETED DISTRIBUTION & 24 HOUR WEB ACCESS Reaching active buyers…….month after month! Over 150,000 copies distributed annually to targeted locations throughout New Haven and Middlesex Counties. Our website is bright, comprehensive, easy to navigate and always up to date offering parents timely information day and night.
We distribute our directory to: All of our advertisers Pediatricians/OB-GYN offices/Dentists/Clinics Daycare/childcare/learning centers/nursery schools Maternity/infant/children’s retail stores Libraries/Town Halls/Community Centers Area hospitals including maternity wards & new mothers packets Realtors Grocery Stores Corner Markets Restaurants Babies 'R' Us Delis and Take-Outs
The Kids' Directory will bring you new customers because... Published by local parents who know what busy Connecticut parents want. Frequency is key. We reach active buyers Month after Month in New Haven and Middlesex Counties! Always FREE! And it’s designed to be a “Quick Read”. Convenient Digest Size designed to fit into a woman’s purse, - easy to use and easy to keep! Quality counts! Your ad is always FULL COLOR and printed on magazine-quality, glossy paper - not newsprint. Hand delivered to ensure maximum exposure. Free 24-Hour Web Exposure for all of our print advertisers. Additional High Traffic Web Advertising Options on our home page and index pages . Your Ad Gets Noticed! Our readers pickup our directory or come to our website looking for you, our advertisers. Because we are A SHOPPING, PRODUCT AND RESOURCE GUIDE, not an article-based publication, our readers hang on to the Kids' Directory and refer back to it again and again. We are all about you so unlike other parenting publications, the Kids' Directory doesn't get tossed out with the recyclables once the articles are read. •FREE advertising on our website. •FREE link to your site! •FREE publicizing of your calendar events in our monthly issues AND on our website! •FREE text listing for day care centers, nursery schools, summer camps, and party-related ads. Call for details. •FREE from hassle! No hard pressure sales from us. We truly are Hassle-Free!
ADVERTISING SPECIFICATIONS All Ads are FULL Color, All rates are PER MONTH. Please call us at 203-457-9364 for detailed pricing information so that we can help you choose the size and plan that are most appropriate for your business. PRINT ADS SIZE | AD DIMENSIONS | Full Page | 4 3/4" wide x 7 1/2"high | 1/2 Page | 4 3/4" wide x 3 3/4 high (H)2 1/4" wide x 7 1/2" high (V) | 1/3 page | 4 3/4" wide x 2 1/2 " high (H)2 1/4" wide x 5" high (V) | 1/4 page | 4 3/4" wide x 1 3/4" high (H)2 1/4" wide x 3 3/4" high (V) | 1/6 page | 2 1/4" wide x 2 1/4" high |
WEB ADS SIZE | AD DIMENSIONS | | Banner Ad | 700 pixels wide by 90 pixels high | | Featured Client/Event Tile | 200 pixels wide by 120 pixels high | | Button Logo | 108 pixels wide by 108 pixels high | | Web Ad | 340 pixels wide by 180 pixels high |
DEADLINE CALENDAR 12 Monthly Issues...Only 6 Deadlines Per Year! Although we’re a monthly magazine, we always print two issues at the same time. It saves tremendously on set-up costs thereby allowing us to keep our advertising prices very affordable. ISSUES | CLOSING DATES | February & March | January 9th | April & May | March 9th | June & July | May 9th | August & September | July 9th | October & November | September 7th | December & January | November 7th |
PRICING Please call for pricing. Although we print two issues at a time, each issue is a new monthly issue and pricing is per month, not per printing. GRAPHIC DESIGN Camera-ready artwork is acceptable if provided in a high resolution PDF digital format with a color proof. Ad and all images must be 300 DPI. Corrective work to any digital files will result in a charge. Camera-ready paper ads or scans are not acceptable.
THOUGHT FOR TODAY
"A man who stops advertising to save money,
is like a man who stops a clock to save time"
- Henry Ford |
